Over the past months, Leda has been rolling out a relaunch of its brand identity with a new revitalized look, and the customer response has been nothing short of favourable. We aimed to create consistency across our range and add a little fun to the packs. The fresh identity will help consumers to better identify our plant-based, gluten-free, vegan brand on shelf.
The new look has been implemented over the biscuit range, with 4 clean and unique styles defining the following product ranges: everyday snacking, chocolate coated decadent range, bakery style, and now with the latest additions to the Leda family – Leda ANZACs Biscuits, and chocolate topped Mini Rice Cakes.
Look out for our fresh new look:

Find Leda Arrowroot Biscuits and Gingernut Cookies in selected Coles supermarkets. You can find new Leda Mini Rice Cakes, Leda ANAZACs and all other Leda varieties at your local independent grocer or health food store.